Our heroic team is constantly working towards bringing the best possible customer experience to you.
May’s round-up of updates reveals;
- The country breakdown to evaluate the country-based performance
- Optimizer history to track all previous changes
- Creative asset-level metrics for Meta’s Advantage+ App Campaigns (formerly known as Automated App Ads)
Keep reading to get an inside look at the new features made available with the latest update!
The country breakdown to evaluate the country-based performance
To help you understand and evaluate country-based ad performance on one or multiple ad networks, we’ve added the country breakdown to the dashboard, which can be used as a filter and a table element. In addition to viewing metrics on the table, the graph is a great way to find out the trend of countries and visualize the results of your campaigns at the country level.
Quick Tip: The UAhero dashboard is flexible; you can adjust it to your needs quickly with a couple of clicks. Let’s say you’d like to see the country-based campaign performance per ad network for the United States and Canada. All you have to do is choose the country level as the highest level and choose the ad network and campaign levels as its sub-rows.
You can then click on the filter icon and choose the countries to be analyzed.
Et voilà! You’ll be able to analyze with a custom view and determine if taking action is needed to improve it in just seconds.
Optimizer history to track all previous changes
They say the palest ink is stronger than the sharpest memory, and we agree. We know that you can’t record every action you’ve taken on the platform manually. Yet, every action you’ve taken should be accessible to find out which changes brought you better results.
We’ve added an activity log that shows each action taken in an Optimizer to ensure that everything is just at the tip of your fingers.
To access the “History” of an Optimizer, you need to go to Recommendations and select the campaign you’d like to check. You’ll find the “History” of the Optimizer the campaign belongs to right next to the “Edit” button.
Creative asset-level metrics for Meta’s Advantage+ App Campaigns (AAA)
In recent years, Dynamic Creative Ads have been preferred by a majority since they allow creating ads in bulk with little effort, automatically test combinations and deliver the highest performing ads. We’ve developed our interface to support the utilization of the ad type in the App Install objective, known as the Advantage+ App Campaigns (formerly Automated App Ads). Advantage+ App Campaigns creative asset-level reporting is now available on the platform to provide the widely used feature of Meta and save you from going to and fro between tabs. Check your Advantage+ App Campaigns without leaving UAhero and utilize the time saved on what matters.
You can evaluate the results of Advantage+ App Campaigns by expanding rows to the creative level on the Dashboard. Or you may prefer modifying the level order and clicking on the icon next to the Advantage+ App Campaign creative you’d like to analyze.
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When you click on the icon, a pop-up will appear where you can check breakdowns and specific metrics. When you click on the breakdown dropdown, you’ll find the Media (the creatives uploaded for the ad), URL, Text, Headline, Description and Action (CTA) options. The default metrics currently available on the pop-up are Installs, Clicks, Cost (Amount Spent), Impressions, CPI, CPM, CPC, and CTR.
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