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Insights
User acquisition, game marketing, and AI-based gaming insights.
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How to conduct a cohort analysis to increase your game's retention rate
September 13, 2022
A read on how you can make more informed strategic decisions for your mobile marketing campaigns by utilizing cohort analysis.
Aysu Ayık
Product Marketing Manager
The chilling stories of user acquisition and hyper-casual
October 28, 2021
We asked UA managers and game devs about their potion to poison moments, the nightmares that kept them awake at night. Do you have the heart to read them all?
Aysu Ayık
Product Marketing Manager
AI in gaming: Utilizing game bots and game marketing
October 28, 2021
AI can be used in gaming in various ways from creating AI-based bots for your game to using AI in your marketing activities. Learn how you can utilize AI now.
Cem Orhan
Lead Data Scientist
Value leakage: How you can stop wasting money while acquiring users
October 6, 2021
The right level of granularity in user acquisition empowers us with the most accurate insights and increases the performance of UA campaigns. But how?
Aysu Ayık
Product Marketing Manager
Which one’s better for user acquisition: Rule-based or AI-based automation?
August 31, 2021
Is rule-based automation better or should you try AI-based automation? Find out here.
Can Sölömbaz
Data Scientist
Self-publish or not?
August 31, 2021
To self-publish or to find a publisher? That is the question. Learn about the intricacies of user acquisition and if it’s possible to make it big as an indie.
Bora Tokyay
Co-Founder
How AI can help gaming companies improve customer acquisition
June 17, 2021
Ever wonder how you can eliminate the manual labor for your routine user acquisition tasks and speed up the decision-making process? AI can help you.
Bora Tokyay
Co-Founder